With the development of the alliance management, the process management of the alliance has been paid more and more attention by the theoretical circle and the practical circle.
[1]'s existing research shows that fairness is an important lead characteristic variable in the process management of alliance. In the realistic alliance relationship due to the gap between the strength of bilateral cooperation, cultural conflicts and other reasons, often filled with opportunistic behavior and conflict, resulting in cooperation between the two sides lack of positive perception of the fairness, resulting in the lack of mutual trust and commitment, ultimately affect the performance of cooperation between the two sides.
[2] relationship equity will not only directly affect the relationship between the trust and commitment and other key variables, but also provide important support for the promotion of cooperative performance. The fair relation of three-dimensional model based on, in the Yangtze River Delta region of the small and medium-sized enterprise alliance as the research object, starting from both sides in the League on the fair behavior or attitude reaction, an empirical study on the relationship between fair on cooperative performance influence the process and the path. In the specific research, the introduction of relationship commitment as a fair relations and cooperation performance between the impact path to study, reveal the relationship commitment of justice and alliance cooperation performance between the intermediary role. At the same time, test target consistent in the relationship between regulation。 With the development of the alliance management, the process management of the alliance has been paid more and more attention by the theoretical circle and the practical circle.
[1]'s existing research shows that fairness is an important lead characteristic variable in the process management of alliance. In the realistic alliance relationship due to the gap between the strength of bilateral cooperation, cultural conflicts and other reasons, often filled with opportunistic behavior and conflict, resulting in cooperation between the two sides lack of positive perception of the fairness, resulting in the lack of mutual trust and commitment, ultimately affect the performance of cooperation between the two sides.
[2] relationship equity will not only directly affect the relationship between the trust and commitment and other key variables, but also provide important support for the promotion of cooperative performance. The fair relation of three-dimensional model based on, in the Yangtze River Delta region of the small and medium-sized enterprise alliance as the research object, starting from both sides in the League on the fair behavior or attitude reaction, an empirical study on the relationship between fair on cooperative performance influence the process and the path. In the specific research, the introduction of relationship commitment as a fair relations and cooperation performance between the impact path to study, reveal the relationship commitment of justice and alliance cooperation performance between the intermediary role. At the same time, test target consistent in the relationship between regulation。